Expert Briefing on the EU AI Act

The countdown is on: From August 2, 2026, most obligations under the EU AI Act will become fully applicable across the European Union, including Germany. What does this mean in practice for the day-to-day use of AI?

In this compact 60-minute seminar, you will receive a clear and practical overview of the EU AI Act, focusing on the key issues that management teams, legal departments, marketing professionals, and creative teams should be paying attention to now. AI and technology law expert Britta Klingberg and Felix May, Director Digital Consulting at Peter Schmidt Group, will provide guidance that is easy to understand, highly relevant, and immediately applicable.

This briefing is designed for companies and agencies that are already using AI or planning to expand its use, while seeking to balance compliance, risk mitigation, and operational effectiveness.

Key Takeaways

• Fundamentals of the EU AI Act: A structured overview of the regulation, AI risk categories, and legal consequences of non-compliance
• Guidance on when an organization qualifies as a provider or deployer of AI systems under the EU AI Act
• Classification of AI tools that are considered high-risk AI systems under the regulation
• Digital Omnibus update: Which deadlines are being postponed, which exemptions are being introduced, and where obligations have been further tightened
• Overview of transparency and labeling requirements for AI-generated content under Article 50 of the EU AI Act: What must be disclosed, how, and where?
• Practical guidance: Introduction to the EU AI Office’s Code of Practice for AI content labeling, including concrete use cases and examples

45-minute presentation

15-minute Q&A session

The Speakers

Britta Klingberg, LL.M.

Specialist Attorney for Intellectual Property Law and expert in IT law, AI law, intellectual property, and data protection; Partner at BRL Law Firm.

Felix May

Director Digital Consulting and Head of the Innovation Unit “Imagine” at Peter Schmidt Group. Thought leader in the strategic application of generative AI in branding and design.