AI Transformation Through Hackathons – Live in Berlin
**What if your team learned more about AI in a single day than through months of training?**
Companies are investing heavily in AI. Yet meaningful transformation often fails to materialize. New tools are introduced, budgets are approved, and training programs are booked. But without formats that genuinely engage people, most of these efforts have little lasting impact.
AI hackathons are the exact opposite.
They are one of the most effective formats for driving real transformation because they create shared understanding and tangible results under real-world conditions—all within a single day. This builds confidence, accelerates adoption, and directly contributes to business success.
In this workshop by Studio Twelve Feet, you'll learn how to introduce and facilitate AI hackathons in your own organization with purpose and impact.
## Agenda: Designing & Facilitating Successful AI Hackathons
### 1. The AI Hackathon Principle: Why the Format Works
Studio Twelve Feet kicks off the day with a clear introduction to the format: What exactly is an AI hackathon, and what outcomes can you realistically expect?
You'll gain an honest perspective on common pitfalls, practical lessons from real-world implementations, and a solid understanding of what a well-designed AI hackathon can achieve.
### 2. Brief It: Defining the Right Challenge
Everything depends on asking the right question. You'll learn how to design a hackathon brief that enables teams to work productively and with clear focus. How much room should be left for creativity, and where are clear boundaries essential?
Using a practical case study, you'll see how briefing decisions can make the difference between energy and frustration. This session also includes a framework for transparent evaluation: How do you build an objective assessment matrix to evaluate and compare outcomes?
### 3. Run It: Facilitating and Supporting AI Hackathons
Through a condensed hackathon simulation and case study, you'll learn how a well-run hackathon process works: which guardrails are necessary, where freedom is essential, and how leaders can support teams without directing them.
Particularly valuable for HR professionals and leaders, this session helps you develop an instinct for preparing, launching, and supporting the format internally—until it becomes self-sustaining.
### 4. Transfer It: Embedding Results and Driving Transformation
You'll develop a first blueprint for your own AI hackathon.
What internal roles do you need? How do you convince skeptics? What is a realistic goal for a single hackathon day?
You'll leave the workshop with a concrete plan and clear next steps.
## WHEN & WHERE?
**25 August 2026**
**9:00 AM – 5:00 PM (full-day workshop)**
**LIVE in Berlin**
## WHO IS IT FOR?
This workshop is designed for Art Directors, Creative Directors, management teams, HR professionals, and project managers working in agencies, as well as in-house creative teams.
## HOW MUCH?
The participation fee is **€860 (plus applicable VAT)** and includes workshop materials and handouts for personal follow-up and implementation.
Participation is limited to **20 attendees**, so early registration is recommended.
## WHY?
AI hackathons increase a team's productivity, confidence, and autonomy in working with AI—at a speed and scale that few other formats can match. A must-have format for organizations seeking genuine transformation.
The workshop is also available as an in-house program and serves as an ideal kick-off for a broader AI enablement strategy. Get in touch to discuss your needs.
