LinkedIn for Creatives: Get Visible

Many creatives have a LinkedIn profile but don’t use the platform strategically. Their profile is little more than a digital CV, their network has grown somewhat randomly, and when it comes to content, there is often no clear plan. Yet LinkedIn offers creatives in particular an opportunity to make their expertise visible, build relationships with potential clients and ensure that relevant people take notice of their work.

In this introductory seminar, LinkedIn consultant and illustrator Karolina Zolubak shows how to turn your profile, network and content into a LinkedIn system that works.

Participants will get to know the three pillars of a successful LinkedIn strategy and work directly on their own presence: sharpening their **profile tagline, identifying **relevant contacts and developing their first **content topic.

The seminar also covers the **mistakes creatives most commonly make on LinkedIn, how to integrate the platform meaningfully into your everyday work and which concrete steps to take after the seminar.

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• When? November 5, 2026, 1:00–3:00 pm
• Format: Live online seminar with time for question
• Who is it for? Self-employed creatives, freelancers and agencies – particularly designers, illustrators, photographers, architects and other creative professionals
• How much? €49.90 plus VAT

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Want to go further? The two-day masterclass on February 23 and 24, 2027 goes beyond strategic visibility. It shows you how to identify relevant contacts, develop relationships and use LinkedIn strategically for client acquisition.

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LinkedIn Short: What you’ll learn

1. The three pillars of a successful LinkedIn strategy: profile, network and content

2. How to position your profile so that the right potential clients understand what you offer

3. How to deliberately build a relevant professional network

4. How to find content topics that demonstrate your expertise and build trust

5. How strategic visibility can help ensure that relevant people take notice of you

6. Which common LinkedIn mistakes you should avoid

7. How to develop a LinkedIn strategy that fits your business and your everyday work

And above all: you’ll put it into practice right away. During the seminar, you’ll optimize your profile tagline, search for relevant contacts and develop a concrete topic for your next post.

What problem does the Short address?

If you rely mainly on referrals to win new clients, you have limited influence over when the next opportunity comes along and who it comes from. LinkedIn offers an additional way to build your visibility strategically and develop relevant relationships with potential clients.

The seminar provides a practical starting point and a clear roadmap instead of simply encouraging you to “use LinkedIn more”.

Who is the seminar for?

The seminar is aimed at self-employed creatives, freelancers and agencies – particularly designers, illustrators, photographers, architects and other creative professionals – who want to use LinkedIn more strategically to increase their visibility and win new clients.

It is suitable both for creatives who have so far been barely active on LinkedIn and for those who are already posting but don’t yet have a clear strategy.

About Karolina Zolubak

Karolina Zolubak is an illustrator and LinkedIn consultant for creatives. As a career changer, she built her own network and successful freelance career through LinkedIn and now works as an illustrator for companies, organizations and NGOs.

She now shares her expertise in positioning, visibility and client acquisition with other creatives. She is the author of the e-book »LinkedIn for Illustrators – More Projects and Success in the Creative Industry« and supports freelancers through workshops, group programs and 1:1 consulting, helping them use LinkedIn strategically for their business.

She knows the particular challenges of the creative industry from personal experience: good work alone does not automatically lead to good projects. Her approach therefore combines creative work with an entrepreneurial mindset – practical and focused on concrete results.