LinkedIn: Strategic Client Acquisition for Creatives

How can LinkedIn become a strategic tool that helps creatives reach the right clients, build relationships and generate new business?

Many creatives have a LinkedIn profile, collect contacts or post occasionally. But these activities often don’t work together: The profile doesn’t communicate their expertise clearly enough, their network has grown somewhat randomly, content is created spontaneously and client acquisition is left largely to chance.

In this masterclass, illustrator and LinkedIn consultant Karolina Zolubak shows over two mornings how profile, network, content and client acquisition can work together as a strategic LinkedIn system.

The focus is not just on knowledge, but above all on practical implementation: Participants work directly on their own LinkedIn presence, optimize their profile, research relevant contacts, expand their network, comment strategically, develop content ideas and write their own posts.

*By the end, each participant will have a concrete client acquisition and action plan for their everyday work.*

**At a glance**

* **Date:** February 23 and 24, 2027, 9:00 am–1:00 pm each day

* **Format:** Live online masterclass

* **Duration:** Two four-hour sessions, including a break

* **Who is it for?** Self-employed creatives, freelancers and agencies – particularly designers, illustrators, photographers, architects and other creative professionals

**What you’ll take away from the masterclass**

* a strategically optimized LinkedIn profile

* an expanded network of relevant contacts

* an individual routine for networking and strategic interaction

* concrete content ideas and a post written by you

* 12 topics for the next three months and a completed content calendar

* an individual process for winning new clients through LinkedIn

* a concrete action plan for integrating LinkedIn into your everyday work