»New Brand Leadership« – PAGE Seminar Live in Munich for the First Time!

This seminar outlines the key steps, tools, and interconnections of successful brand management. Using real-world examples, Patrick Märki and Simon Betsch demonstrate how growth strategy, brand identity, design, and customer experience can be effectively integrated — including the strategic use of new technologies, tools, and collaboration models.

New Brand Leadership means understanding brand management as a platform for transformation and further development—and developing and managing the brand as an active component of corporate performance.

• When? June 18, 2026, in person in Munich

• How much? The participation fee is 885 euros (plus applicable VAT). This includes the keynote presentations and handouts for personal review of the material covered. A shared regional lunch, beverages, and a certificate of participation.
• Why? The collaboration between a proven strategist and a passionate designer makes this webinar particularly valuable—take advantage of our experts’ know-how in the areas of strategy, branding, design, communication, and digital!

Participation is limited to 20 people.

Part 1: How to Make Your Brand the Driving Force Behind Your Company’s Success

Foundations for a New, Effective Brand Management Approach

1) The Brand’s Contribution to Company Success

• Brand and Effectiveness
• The Role of Brand Management in the Past and Future

2) Evidence-Based Decisions in Brand Management

• Goals and foundations of a successful brand
• Stakeholders in brand management

3) Identity as the guiding concept of the brand

• Identity and value-based decisions

Part 2: How to make your brand effective and tangible

Through design, communication, and modern brand management

1) Flexibility and consistency in brand identity

• Principle-based design systems
• The role of AI in brand management

2) Customer-centric brand management

• Branded customer journey
• Integrating and managing brand and customer experience

3) New organizational and working models for the brand

• Tools for internal brand awareness
• Internal brand activation

All prices quoted are net prices plus the applicable statutory sales tax.