PAGE live: Design the AI Age Vol. II »Dynamic Identity«

**AI is transforming the creative industry faster than any technology before it. Those who help shape it now will help define the standards of tomorrow.**

On **November 25, 2026**, Design Zentrum Hamburg will become a meeting place for 120 creatives, brand leaders and innovation leaders. Together, we’ll explore a question that is crucial to the future of our industry: How is artificial intelligence changing our identity as creatives, the identity of brands and the everyday practice of creative work?

Under the motto »Dynamic Identity«, PAGE live brings together **leading voices from design, brand management, technology and creative consulting**. In keynotes, panels, impulse sessions and workshops, we’ll discuss the new possibilities AI is opening up, how creative processes are changing and what role humans will play in this transformation.

A day full of inspiration, practical insights and conversations with people who are actively shaping the future of our industry.

**What to expect**

• **Human × AI:** How AI is expanding creative work and changing our role as designers.

• **Dynamic Identity:** How brand identities and brand management are evolving in the age of AI.

• **Reality Check:** How the AI transformation is changing everyday creative work – and which questions are currently shaping our industry.

• **Insights & Cases:** Concrete examples and new perspectives from real-world practice instead of buzzwords.

• **Hands-on & Networking:** Workshops with AI artists and opportunities to connect with leading voices from the creative industry.

**Who is PAGE live for?**

PAGE live is aimed at CCOs, Creative and Design Directors, Innovation Leads, Brand Leads and creative professionals from agencies and companies across the DACH region who want to actively shape the future of creative work.

**The hosts**

*Jana Reske*

Author, AI researcher and content strategist focusing on generative image models. She combines creative practice with a critical perspective on AI, from feminist AI research to marketing.

*Simon Graff*

Consultant, strategist and keynote speaker from Hamburg, focusing on generative AI and agentic systems. He makes emerging technologies tangible for corporations, agencies and mid-sized companies. Chairman of nextReality.Hamburg e. V., lecturer at Hamburg Media School and author for publications including PAGE.

*Stefan Lara Torres*

Editor-in-Chief of PAGE and Director Brand Partnerships. For more than 20 years, he has brought together creatives, brands and innovations. At PAGE live, he will guide participants through the day and discuss with leading