PAGE Webinar: AI? No need to panic. Getting started with AI for creative professionals

Artificial intelligence is changing workflows, role models and expectations in creative teams. Between euphoria and overwhelm, however, many remain unclear about what AI can really do today, where its benefits begin and how to get started without prior knowledge. This is exactly where our new impulse webinar comes in.

With Simon Graff, we have a speaker on board who has been working at the interface of technology, culture and design for years. He is familiar with the exaggerated hype as well as the practical levers that actually help creative professionals. In a compact two-hour format, he shows how to confidently classify AI, use it more intelligently and consciously develop your own role.

A webinar for anyone looking for guidance, wanting to get started pragmatically and not interested in vague visions of the future. Focused, practical, hands-on and with room for clear questions. Agenda Block 1 – The basics

Reality check instead of buzzword bingo

• What is AI – beyond buzzwords
• Overview: Current, relevant cases How generative models work (and why that helps)
• What can AI do? Where does it reach its limits? (Bias, etc.)
• AI market: From a jungle of tools to a map of models
• What creatives really need to know now

Agenda Block 2 – Practice & Play

Prompt the sh**t out of it!

• Hands-on techniques for text & image generation: structure, style, precision
• Tools that can really help – for copy, visuals & ideas
• Mini task, optional: From idea to prompt to concrete

Agenda Block 3 – Attitude & Action Conscious action instead of panicky FOMO – sharpening your own role

• Targeted development of your own role and skill set with AI
• Recap: What AI cannot (yet) do – and how we can match that.
• Blueprint: The Agentic Beginners Approach – understanding processes, finding AI solutions and integrating them sustainably
• Outlook: How do I stay on the ball?

🙋 Ask Me Anything – Zero Bullshit Edition

• Everything that has been left open and is burning on your tongue All prices quoted are net prices plus the applicable statutory sales tax.