Selbstbewusst als Kreative: Auftreten, verhandeln, Grenzen setzen
Why is it that women in our industry often earn less, are less visible or sometimes stand in their own way professionally? In this online talk on November 11, client acquisition expert Katrin Saleike will discuss concrete situations from everyday professional life that she and many of her female peers regularly encounter. Drawing on her own experience and proven strategies, she shows how to recognize these dynamics, put them into perspective and address them professionally.
External structures are only part of the picture. Our own doubts can also play a role: Am I really good enough? Is my fee appropriate? How do I respond when an idea is only taken seriously after someone else repeats it? And what can I do when someone crosses a boundary?
Katrin Saleike combines her many years of experience as a communication designer and art director with her work as a business coach. The focus is on practical ways to respond and on how women can confidently stand up for their position in the creative industry.
**What the talk covers:**
• Recognizing mansplaining and other workplace dynamics and responding to them strategically
• Clearly communicating your value and fees in conversations and negotiations
• Setting boundaries and standing your ground without coming across as unprofessional
• Standing up for yourself when your expertise is questioned
• Making your achievements more visible and communicating them with greater confidence
**Who is it for?**
Women in the creative industry who want to strengthen their position in the market and in their interactions with clients, colleagues and commissioners.
**About Katrin Saleike**
The talk is hosted by Katrin Saleike, a client acquisition expert, trainer and speaker for the creative and media industries.
With more than 27 years of experience as a freelance communication designer and art director, she knows the challenges of the creative industry firsthand. She has developed a proven system for winning new clients successfully – without pressure or the feeling of having to ask for work.
Katrin has worked for well-known clients including RTL, WDR and Deutscher Kamerapreis Köln e. V., and has also worked as a freelance lecturer. Alongside her design career, she built her business as a client acquisition expert. For many years, she has focused exclusively on helping creatives, freelancers and agencies with self-marketing and successful client acquisition.
