Self-marketing & acquisition for creative professionals

Why do designers often find it so difficult to market themselves? What makes acquisition in our industry so different? And what does it take to be truly successful without compromising your values?

Many simply rely blindly on unpredictable referrals. When orders dry up, they lack a functioning visibility and acquisition strategy. Many are overwhelmed by how to proceed without having to pretend or betray their values. Or they don't give customer acquisition enough space and appreciation, often out of ignorance – and in doing so, risk their self-employment.

1. How to proceed in a targeted manner with a qualified step-by-step system. 2. How to become visible alongside all the competition. 3. How to communicate the value of your creative work in a convincing manner. 4. How to find your authentic path and self-confidence in marketing and thereby regularly win new customers. All prices quoted are net prices plus the applicable statutory sales tax.