Working with AI Agents in Practice November
AI works differently: it carries out multiple steps independently, links tools together, makes decisions, and often runs fully autonomously. For creatives, this raises an obvious question: What does that mean for my work?
That is exactly the question Simon Graff explores in this webinar—without buzzword bingo and without empty promises. Instead, Simon provides a clear picture of where AI agents genuinely help today, where they simply create additional effort, and how you can structure your own workflow so that more time remains for the work that only you can do.
MASTERCLASS: What AI Agents Can Really Do
Research, first drafts, filing, invoicing—many of these tasks can run in the background while you focus on developing ideas. But which parts of this vision are already reality today, and which are still a glimpse of the future? Simon Graff, an expert in AI for the creative industries, uses practical, real-world examples to demonstrate where agentic systems make a genuine difference—and where they do not.
THE WEBINAR IS DIVIDED INTO THREE SPRINTS:
UNDERSTAND – what agents can and cannot do.
IDENTIFY – where they can be applied in your own day-to-day work.
IMPLEMENT – so they actually provide meaningful support.
The goal: You leave with a clear next step. Not a tutorial that will be outdated in three months, but an understanding of the underlying principles that allows you to evaluate any new solution for yourself.
WHEN? November 04-05, 2026
(Day 1: 9:00 a.m.–12:30 p.m., Day 2: 9:00 a.m.–1:30 p.m.)
WHO IS IT FOR?
Creatives working in agencies, companies, or as freelancers who are already using AI and now want to learn how agentic processes can take over research, filing, briefings, and routine tasks—allowing them to focus on strategy, design, and creative work.
HOW MUCH?
The participation fee is €860 (plus applicable VAT), including handouts for personal follow-up and review. The webinar is limited to 20 participants, so early registration is recommended.
WHY?
Practical examples from Simon’s own workflow, up-to-date best practices, and plenty of room for your questions—with a clear focus on what actually works today.
Simon Graff: Expert in AI for the Creative Industries
Simon Graff is a consultant, strategist, and keynote speaker based in Hamburg. Since entering the world of spatial computing in 2013, he has helped organizations recognize the true potential of emerging technologies—beyond the hype. His focus is on Generative AI and agentic systems, making them tangible and useful for corporations, agencies, and mid-sized businesses alike. Simon Graff is Chairman of nextReality.Hamburg e.V., a lecturer at Hamburg Media School, and a contributing author for publications including PAGE.
